An Optimized Website Is The First Step In Internet Marketing
The following opinion is probably highly debatable and
may not even be a popular stand at that. I feel that the craze of
Twittering is a waste of time in terms of ROI. As is many of the other
forms of marketing that is not directly related to the Internet.
Hopefully some of the dust has settled from that last paragraph!
I personally subscribe to the philosophy of exerting 20% of my effort
toward realizing 80% of my returns. Rather than spending 80% of my time
to gain only 20% return on my time invested. That is how I feel about
some of these avenues of marketing a business.
Please don't get me wrong I have a Twitter account and Twitter on a
semi-regular basis. But I am realistic as to the hopes of ever realizing
a return on my investment of time.
I don't think anyone has ever sold a John Deer tractor on Twitter!
I believe that owning and operating an Optimized business website
can't be beat when it comes to return on investment.
When asked by a business owner that wants to realize additional
revenue from their business on the Internet how this can be accomplished
my answer is always the same.
Develop a business website that reflects the business personality
and professionally offers the public your products or services offered.Aggressively invest in that website with an off page optimization
campaign. This means invest not only in having your website optimized
but engage in a back link campaign that enhances your website, the
keyword phrases you are marketing, and the products or services you
offer the public.
Many a business owner has had a beautiful website designed and
unfortunately not by a website designer that is well versed in Internet
Marketing or SEO. Unfortunately this website will never be a real asset
to its owners without marketing it properly. It is lacking the juice
that will drive it to the top of the organic search engines. This where
profits are generated, ranking well in the organic search engines.
Internet marketing starts with a business website that is designed
with SEO in mind from conception and once launched live invested in with
back link building.
Back links can be procured by many means. Below is a list of the most
fertile means.
Article writing and publishing online as a guest blogger on other
peoples blogs.Press Releases published professionally on the Internet.Adding your business in directories with links into your website.Commenting on other peoples blogs so long as they do not have no
follows.Link baiting is the best way to generate natural back links
This type of work acquiring links is very time consuming and
sometimes it is more cost effective out sourced to companies that
specialize in this type of marketing.
Bottom line of all the ways you can participate in Internet Marketing
there is better way of realizing a good ROI in both time and money
than with a well engineered business website that is participating in an
off page optimization campaign. Know more about effective search engine
strategy which help to increase online sales by Seattle Washington WA Search Engine
Optimization expert. James is an experienced internet marketing expert Seattle Washington WA SEO and has
published various articles on effective internet marketing practice.
Author has sound experience in search engine friendly joomla website
design.
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