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Calgary Software Application and Web Development Articles |
How To Improve Google Page Rank
One of the first things you should do is aim to increase the number of
backlinks that you have pointing to your website. This fact alone can
increase your link popularity and ultimately increase your PR.. Combined
with that is the fact that the more back links you have pointing back
your website for more potential traffic you will get from it.
Google's
page rank system has indeed added a very interesting twist on the whole
search engine optimization (SEO) game. SEO is no longer what it used to
be and for the most part it is grossly misunderstood. On-site
optimization, these days, count for very little. It all boils down to
off-site optimization and this is where page rank (PR) comes in.
Page
Rank (PR) is an algorithm used by Google to compute the relative
importance of a particular webpage on the internet and assign it a
numeric value from 0 (least important) to 10 (most important). This
value is calculated through an iterative analysis of the backlinks to
the webpage. If webpage A links to webpage B then webpage B would
receive 1 "vote" towards their page rank.
If you are wanting to
obtain a higher page rank in the least possible amount of time your best
option is to run a Google search using the keywords for your website.
Take note of the top page of results, then, visit the high ranking web
pages one by one. Write to the webmasters and ask if you can participate
in a link exchange.
The "actual" Page Rank values of URLs on the
web are very fluid. They are constantly being updated as Google's
spiders crawl the web discovering new pages, finding that old pages no
longer exist or have been moved, discovering new links on existing
pages, finding that old links have been removed from existing pages,
etc.
The more votes that are cast for a web site page, the more
important the page becomes. Also, the importance of the page that is
casting the vote determines the overall importance the vote. Google
calculates a page's importance from the votes cast for it, it is the
vote of trust. How important each vote is taken into account when a
webpage's PageRank is calculated.
So, has Google Page Rank killed
off SEO: absolutely not, and good search engine optimization on your
web pages will provide you with a higher listing that if you relied
purely on links. My reason for this belief is my own experience in
getting rapid high listings in the major search engines when my website
is correctly designed and optimized.
Search engine rank can be
improved by intelligent use of links, both external and internal, but
Google Page Rank does not have the profound effect on your search engine
listing that many have led you to believe. Good onsite SEO usually wins
so keep that in mind when designing your website.
Google Page
Rank uses incoming links to your web page to determine your web page's
importance and credibility. The number of incoming links is important
but is not the only factor. The site from which the link originates is
also important.
Read about directory submission, and
also read about directory submissions and search engine submission
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