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Calgary Software Application and Web Development Articles |
Does Your Home Page Make The Right Impression?
It's fairly obvious that every area of your
website is extremely important when it comes to impressing your
customers (or potential customers). If they don't like what they see
then they aren't very likely to hang around and explore your website in
any depth. It's not going too far to say that if you don't get things
right from the very beginning, you could lose a lot of business as a
result.
While not everyone will arrive on your website via the home
page, it's safe to say that a lot of people will - and even those who
don't are very likely to go there once they have studied the page they
arrived on.
So does your home page make just the right impression on
people? Does it make them want to stay on your site and explore a bit
further? Or does it turn them off completely and send them elsewhere?
A great home page should without doubt be welcoming and enticing. You can of course have add ons such as a web counter
to tell people how well visited the site is so far, but you should
focus on every single aspect of the home page, from the most important
aspect to the least important, in order to make sure you don't leave
anything out.
It should make it clear exactly what the website is about and
what visitors can expect to get from it. A clear navigation system is
crucial for making sure people can easily get beyond the home page and
into other areas of the site which you will no doubt want them to
explore. Choose your wording for each section of the menu carefully so
as to make it absolutely clear what people will find there. It can be
tempting to be clever and choose words which could be perceived as
having a double meaning, but if you do this you might confuse people -
and the main thing you should be aiming for here is clarity.
Another area to consider on your home page is the balance
between images and content. Words are the most important factor on the
page since they can be structured to pick up valuable search engine
traffic and also evoke emotions and excitement in the reader if they
are put together with the aims of the website in mind.
Images can be valuable and they will enhance the home page
when used properly, but make sure they don't overshadow the content,
since that is what will keep people on the page and encourage them to
explore further.
It can be difficult to arrive at the ideal solution for a home
page at the first time of trying. Some elements, such as the main
heading of the page, the website counter
and the navigation bar, may stay the same but you could end up altering
and tweaking everything else for a number of weeks or even months
before you finally end up with the exact combination that really brings
in the results.
About the Author
Count the number of visitors on your website, forum, blog or profile. Get a free hit counter today by visiting Hit Counters.
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