The Key to Good Web Design
The objective of any reputable, proficient web designer
is to create an aesthetically pleasing, easily accessible and navigable
website which has the clients best business interests included from the
start of the project. The web site should convey trust; it should
inform the website user that the webmaster is trustworthy and that the
website can be used safely, therefore the website will convince the
visitor to either; register with the site and make a purchase if the
site is ecommerce enabled and/or make an enquiry if the website is
offering a service.
A good web design is easy to achieve – if
you choose the correct web designer. The web designer you choose should
be able to demonstrate good graphic design capabilities, be able to
create instinctive site navigation by developing the site with the user
in mind and be able to optimise the website for good initial search
engine results as part of the design. This can be achieved through
developing a clear logical site layout, site structure and a clear
internal linking strategy.
The following suggestions offer some precious web design guidelines.
Site Navigation
Prepare your site navigation before designing the site, a clean-cut
and uniform navigation system is a must to prevent cluttering up the
site with forgotten links. Site navigation should be well thought out,
as well as being simple and intuitive; this is quite often overlooked
by website designers. Remember the three click rule: Research has shown
if a visitor cannot access the information they want within three
clicks, they will leave the site. Every area of your website should be
reachable within three clicks from anywhere else on the site. If you
use anything other than simple text links, make sure to test your
navigation in all the major browsers.
Maintain a site map to
help people and Search Engines robots (SE's) find, and index in the
case of SE's, what they are looking for with ease. It is worth while
remembering that navigation should be flexible enough to accommodate
additional links in case you will be adding pages periodically. Link
Check: Test all site links and navigation to be certain that they are
valid. Nothing chases a visitor off faster than broken links. Be sure
to specify link colors otherwise the user's browser defaults will
determine what color the links are which can make them unreadable.
Use keyword 'anchor text' for your links, this will help you with site optimisation, I also recommend using absolute links;
As opposed to relative links;
Cross Browser Compatibility
There are many variants of browsers in use, and of these browsers
there are many different versions being used, many users do not
necessary take the time to upgrade to the latest versions. A good
website will be required to render properly in all. Your website won't
be much use if it works well in Internet Explorer but is all over the
place when viewed in firefox! It is also worth while remembering that
the user may well be using a MAC, a Linux, a PDA and a mobile phone as
well as the good old PC. As a guide you will need your website to work,
and work well in;
Microsoft Internet Explorer (all versions)
Netscape
Firefox
Opera
Safari
Web Standards Compliant
In
order for you website to reach its full potential, the most fundamental
web technologies must be compatible with one another and allow any
hardware and software used to access the website to work together. When
a web site or web page is described as complying with web standards, it
usually means that the site or page has valid or nearly valid HTML, CSS
and JavaScript. The HTML should also meet accessibility guidelines.
Web Images
Remember the three click rule I mentioned? There is also the 10
second rule; Web surfers are increasingly intolerant of delays and
research has show that most people will click away if a webpage takes
longer than 10 seconds to load. Your websites images should be
optimised i.e. their file sizes should be compressed as small in size
as possible, without sacrificing picture quality. Your images should
also be optimised to for keywords, the ALT tag should be used so people
with graphics turned off and those using hand held devices know what
the image is supposed to be, i.e. name your logo 'logo'!
Frames
Avoid using frames, frames can easily confuse readers who wish to
print material on a page or bookmark a page for later reference or
navigate using the browser's "Forward" and "Back" buttons. Screen space
also becomes an issue with frames; if you use frames to divide the
browser screen, you will force many readers to scroll both horizontally
and vertically to see the full contents of each frame.
The current consensus among Web design and usability experts is that
frames should be used only in the rare instances when their limited
advantages clearly outweigh the many problems they can cause.
Web Content
Content is king! Not just plenty of it mind, your content needs to
be informative and keyword rich. You want the visitor to see you as a
valuable information resource. People use the internet to find
information. Whether you are selling a product or service you must
provide valuable information to the visitor or they will click away and
find a website that gives them what they what they want. Good content
within your site will help your page rank, search engine placement and
inbound links – if you a proven to proved good quality content , the
likelihood is other sites will want to link to yours.
Summary
Good Web design is a combination of common sense, good website
structure and internal linking, oh and a good designer is a must. Your
site should be attractive and easy to use and most importantly, your
website should provide a simple and easy navigational system to aid the
user's experience. About the Author:
We are a
leading website design and web solutions provider based in Liverpool.
Through innovative Website Design and bespoke web programming we design
and develop websites that go beyond the ordinary. Our web sites are
proven to provide positive business results, delivering maximum
exposure of your website and brand through Creative Design, Online
Marketing and Search Engine Optimisation.
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