|
|
|
|
|
|
Calgary Software Application and Web Development Articles |
Importance of Keyword Discovery OR KeyPhrase Research
Keyword Discovery or Keyphrase Research is of high importance in the
success of any website. Internet searchers use keywords and key phrases
to find what they want. If your website uses such key elements in a
proper way, they could lead you to a successful online business. If
not, your site needs a serious reconsideration.
Importance of Keyword Research in Web Development
The choice of keywords is so important that experts recommend web
developers to consider keyword discovery search as the initial step in
their works. That is to say, even before choosing a name for your
website, you need to know what your keywords will be.
After keyword and key phrase research, web developers can proceed to
choose a name for their site. Texts, links, web design, meta data, all
tags, comments and whatever in which words play some part will be done
afterward based on the initial keyword discovery.
Which Keywords OR Keyphrases to Choose?
You should do some keyword discovery or keyphrase research to learn
what people type while thinking about your information, product or
service. Then, get the historical volume of a keyword that is searched
and see how competitive it is.
Of course, if a keyword is searched a lot, it wouldn't mean that it's
the best one for you. Actually, the competition for such a term will be
way high too.
So, what's the solution? You should choose the most effective one.
Divide the popularity of a keyword (the number of searches for it) by
its competitiveness (the number of results) and you'll have the Keyword
Effectiveness Index (KEI) of that keyword.
The higher the result, the better that keyword will be to choose and use.
How Many Keywords / Keyphrases Do You Need?
When you begin your keyword discovery, you should make a list of
keywords and keyphrases. The most effective ones, one to three of them,
will be your main keywords or keyphrases used at your main page,
usually home page. The total number of keywords for your website will
depend on the size of your whole site, the content of each individual
page, etc.
Generally, the number of keywords or key phrases for each page should
be from 3 to 10. However, it's usually recommended not to begin your
new page or main page of the new site with more than 3 keyphrases.
Keywords vs Keyphrases?
While searching, if you use a single keyword, you are searching for
general information, product or service which is usually a brand name
these days. The longer the string of words in a keyword cluster, the
more specific such a keyphrase is. Success is in selecting your best
keyphrases, not keywords.
An example:
You run a foodstuff recipe website and now want to be found for a
particular salad for a special event, Easter. Let's say you use Google
for this search. Would you use "salad" as your main keyword? I guess
not, because you know that this term could bring you around 40 millions
of results. It means a lot of competition.
What about "Easter salad"? it definitely lowers the degree of
competition for you as there will be around 1.2 million results. Great
difference, isn't it? This, by itself, shows how different it is to add
one more word to the search term. To narrow the search, I even
recommend to use one more word to the string. It will be "Easter salad
recipes".
Maybe the difference in results won't be very different from "Easter
salad", but when Internet searchers use this last string of keywords (a
keyphrase), they are more specific about what they need.
Important: If you write rich content on "salad recipes for
Easter" and optimize a webpage for it, you will most probably be seen
on the first page of the results.
How to Use Keywords or Keyphrase in Writing?
First things first. Your attitude is the most important thing. Write
for your webpage visitors. Give them exactly the information related to
the keyphrase you're using. Then, at second stage consider the search
engine and their rules.
Obviously, now that you've done keyphrase research, you're supposed to
make use of the result, in our example, "Easter salad recipes". Use it
at your title, body text, meta data, alt tags, etc in a natural way.
Again, while doing this, avoid stuffing your page with this key phrase.
Keep the keyword frequency, weight, etc in its appropriate proportion.
Don't forget to use some synonymous terms. Google considers synonyms
used at the same page by its algorithm. Of course, this doesn't mean
that you should sacrifice your keyphrase research by providing a large
number of synonymous words or phrases for it. Just consider it a few
times.
How to Create Successful Web Pages?
Considering keyword discovery or keyphrase research suggested above,
the right way to create successful web pages could be as follows:
1. Launch a thorough keyword discovery or keyphrase research.
2. Apply web copy writing techniques to create rich content for your pages.
3. Finally, optimize your web page to make sure your keyword discovery or keyphrase research hasn't been done in vain.
Eventually, you'll have one such a good web page. Do the same for all
other pages of your site and you'll see the result overtime.
|
|
|
|
|
|
|