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Calgary Software Application and Web Development Articles |
How to design a search engine friendly website?
A web site is a collection of data on a specific topic or subject.
Web design is the designing and graphical arrangement of the content
shown on the internet in the form of websites and web applications
using various forms of media. Designing a website
is defined as the arrangement and creation of Web pages that in turn
make up a website. The web page consists of data for which the website
is designed and developed.
The users of internet are the actual buyers of your products and
services and not the search engines. The main problem is if the website
is not designed by keeping both the visitors and search engines in mind
then the visitors will not be able to view the website. It's not that,
if you have spent a lot of money does not mean that there will be a
number of visitors automatically visiting your site and becomes
profitable.
A search engine friendly Website is first and foremost user-friendly,
designed and written for your human visitors first. Then the site can
be twisted so that is can be easily indexed by the search engines. The
phrase "search engine friendly Website" means that the Website
programmer is following the rules set forth by the search engines, in
order for high keyword rankings to be attained.
There are few very effective approaches for designing a website which is search engine friendly:
The HTML code and the website should be simple and uncomplicated to navigate.
Try to create a website
that contains basic HTML pages. There should be no use of JavaScript or
any other dynamic design styles. JavaScript generates a lot of code
between the header tags, pushing down the text that search engines
would crawl first. Placing the script code in an external file reduces
the code to just one line. Allow search engine crawlers to find significant Web pages from any page.
Place text links of your main Web pages at the bottom of each of your
Web pages, so search engine crawlers can find you're inside pages.
Create a Site Map page with all of your Web pages listed on one page,
and link to it from your homepage.
The image sizes should be reducedToo many images or very
large images on your Web page will slow down the loading time of your
Website. Make sure your images have a resolution of 72dpi. You can also
cut large images into smaller pieces with your graphics editor.
Frames should not be used on the website anywhere.This is
an HTML tag created that allows designers to display two or more Web
pages at the same time. The insight is that frames can improve Website
navigation, but they are browser-dependant and do not create search
engine friendly Websites. Most search engines do not index framed
pages. Frames only allow search engine crawlers to see 1 Webpage, when
there are actually a number of web pages on a site.
The website should not be entirely based on flash. Search
engines cannot read Websites built as Flash movies. They cannot read
text in a movie file, and also only recognize a numerous page Website
for example as only 1 Web page. It is best to create separate HTML page
files for your photos, graphics and content, in order to have a search
engine friendly Website.
Avoid the use of cookies on your Website.Allow search
engines to crawl your sites without session IDs or arguments that track
their path through the site. These techniques are useful for tracking
individual user behavior, but the access pattern of engines is entirely
different. Using these techniques may result in your Website not being
indexed at all. There is one other thing that will stop search engines
from searching the sub pages of your site is requiring cookies. Sure
cookies or session ids may be essential to track visitor activity, but
you can make an exception for search engines. Search engine crawlers do
not like cookies. Don't require them to accept them or they will simply
leave.
Each web page on your site must contain content.The web
page must contain a summary paragraph of at least 250 - 500 words. The
keywords should be stuffed within this text being careful of not over
stuffing the keywords. Aim to please the search engines as well as your
Website visitors.
About the Author
Namrita Chhibber is a freelance author who writes on various subjects. For more information on Website Designing, please visit: http://www.webartglobal.com/
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