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Calgary Software Application and Web Development Articles |
One Way Links - Not all are Created Equal
It's important to get backlinks but we must abide by certain rules to
make sure the links we do get aren't wasted. I explain why the search
engines are counting quality links and ignoring bad links.
1. The search engines look to a select group of sites as authority sites.
Those
sites, in turn, spread their authority around to other sites. This
process repeats itself as the search engines follow links from each
site to other sites. It's like an elite club where you have to prove
yourself before you're officially accepted. This theory actually proves
the sandbox effect with Google. Google places a zero trust rank on all
news sites. It's like a little probation until you earn your way out.
2. Site age is a huge factor.
Those sites that have been
around the longest have established themselves as an authority. Even
sites that don't have much content or that don't seem to have a purpose
can be considered an authority. What they've done is established their
growth and linking profiles. They've proven themselves trustworthy by
not practicing untrustworthy search engine tactics. The more your site
ages, the more trust it gains. But that only applies if you don't
practice deceptive search optimization techniques.
3. Your natural linking profile sets the baseline.
When you
launch a site, everything you do is recorded by the search engines. If
you're using a brand-new domain, you've got even more hurdles to jump
over. You're building your reputation, or trust rank, as you build
content, and grow your backlinks. That's why junk websites get
de-listed so easily. There's nothing natural, or human, about them. The
more webmasters game the system, the more the search engines learn how
to spot the junk.
4. Link-based versus authority-based search.
Once spammers
figured out that links were important for search engine rankings, they
released dozens of software programs that can get thousands of
backlinks in minutes. So, search engines picked up on this and started
moving towards more of an authority based algorithm. It's harder, if
not impossible, for a piece of software to get a link from an authority
site. That's because humans run these sites. And humans can smell a rat
faster than a computer.
If you're building a natural linking profile and you're consistent in
your efforts, you'll move up in the search engines. It may take time,
but once you get established, the backlinks you get to your site will
carry more weight. Your linking efforts will either build your site a
positive feedback loop or a negative one.
By the time your site has aged, most spammers and get rich quick
hucksters will be out of business or will have moved on to the next
million dollar technique. Patience, persistence, and hard work always
win out in the end.
Get high search engine rankings with http://www.linkacquire.com. LinkAcquire provides expert one way linking services for your website. Download a free copy of "The Little Linking Instruction Book" today.
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