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Calgary Software Application and Web Development Articles |
Google reveals advertising strategy for YouTube
You Tube, which has been bought by the Big G (a.k.a Google) in November
2006, has revealed its new online marketing strategy - small half
transparent adverts are incorporated in a selection of video clips.
* How does it work?
The advert will be shown for 15 seconds after a user has started to
watch the video. It will appear for 10 seconds on only 20% of the
bottom screen without much disturbing the viewer. The user will have
the choice during these 10 seconds to close the ad or even let it run
throughout the video clip.
* Who would apply for this new marketing channel?
For the moment more than 1000 partners such as BMW or Warner Bros. have
the possibility to broadcast their message through YouTube.
* Will the ads show on all YouTube videos?
This new advertising system will only appear on selected partner videos and not on the personal movies.
* How can the target group be selected?
Companies will have the possibility to target their ad through different criteria like demographic, geography or even day part.
According to Google ?Less than 10% of viewers actively move to close
the overlay when it appears and that there is a 5 to 10 times
?click-to-play rate? compared with standard advertising format?.
This means it could be a good opportunity to diversify the way to
broadcast an advert and try to get other people or new target groups
never reached before. With this new way of presentation, community and
sharing websites like YouTube will capture the interest of more people
and as a result generate more revenues for Google and its partner
companies.
Contact Tetridia on +44 (0)20 8144 6655 for more information about
search engine marketing and new developments in the search industry.
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