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Calgary Software Application and Web Development Articles |
Black Hat SEO Explained
If you've ever thought about hiring a professional search engine
optimization (SEO) consultant or read about SEO as a subject then you
may have seen the term "black hat" mentioned. Let's take a closer look
at what black hat SEO really means.
To begin with, we'll revisit what is meant by the term search engine
optimization (SEO). SEO refers to methods that improve search engine
rankings for a particular website. Techniques can vary but will often
involve making the most of the website by ensuring that its content and
structure appeal to search engines, as well as visitors.
There are various schools of thought on how best to carry out such
optimization. As far as the major search engines are concerned, there
are ethical methods of improving search engine rankings and unethical
methods.
Within the professional search engine community, ethical techniques are
known as "white hat", while techniques that are viewed as unethical
have been labelled "black hat".
White Hat SEO involves making the best use of the structure and content
of the website to improve rankings. Black Hat techniques will often
involve attempting to fool a search engine into believing that a
particular website is more relevant or highly regarded than it actually
is.
Examples of Black Hat methods might include cloaking, which is where a
search engine is effectively shown a different version of a website to
visitors. Other techniques would include employing hidden text and
links.
Although Black Hat SEO can have some impressive results, the major
search engines are constantly attempting to clamp down on such methods,
banning websites who employ them.
For long-term results, ethical White Hat methods are the most effective.
You can find out more about improving your web presence by visiting Search South,
where Keith Barrett is employed as a search engine consultant. This
article may be used by any website publisher, though this resource box
must always be included in full.
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