The biggest prerequisite for the success of search engine optimization services is to have a website that is search-engine friendly. The most effective means of enhancing revenue generation is by having a stronghold on the traffic that has been diverted to your site. An appealing and easily navigable website can actually do the trick for you.

To create a website in accordance with search engine guidelines, you need to be aware of the following important factors:

1) To find success with SEO services, work on securing the foundation of your website. The prototype of a site comprises its architecture, design and internal linking structure. Work on making your prototype appropriate for search engines. Issues like colours, fonts, images, background, etc need to be dealt with at this stage. After the basic outline of your site is ready, you will have to embed the content part into it.

2) It is always advisable to use division tags rather than creating tables because the latter eats up a lot of space of your website. Tables make your files big in size, thus increasing the download time of your web page.

3) Web designing experts prefer to use cascading stylesheets to separate the content from general layout of the page. This not only makes a site more presentable, but also gives it an attractive feel.

4) It is important to use Heading (H1 and H2) tags in your source codes. Also ensure that your keywords are integrated in these tags - this will better your chances of being crawled by search engines' spiders.

5) As part of your search engine optimization process, you can use image alt tags to lay emphasis on your keywords. These tags are read as text by search engines, thus resulting in better crawling.

6) Incorporate your keywords in the Meta tags of your web pages. These are technical details fed in your programming codes and help search engines identify your pages easily.

After you have designed your website, run a validation check to look out for errors on your pages. This will help you in deciding as to which areas need improvement. Apart from this, work on your 'real' search engine optimization programme, including on-page and off-page services. All these aspects combined together will ensure that your website reaches on top of search engine result pages.

Aisha Danna is a SEO expert, working on both off-page and on page Optimization. Her extensive knowledge of link building and article submissions have boosted search engine rankings of numerous websites. She is currently working with ePuple Media as an SEO expert.