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Calgary Software Application and Web Development Articles |
The SEO of Article Marketing
Word is starting to spread around about another new change to Google's
algorithm coming very soon. But once again, it has to with our favorite
topic . . .
Relevancy.
Here's the scoop. The number of back links you have will be taking a
back seat to the relevancy of those back links. In other words, you
could have thousands of links pointing to your site, but only those
links relative to your keywords will count towards your site's link
popularity.
We've seen this before however, when the link farms took a nose dive
due to being a totally irrelevant mass of unstructured linkings. And
any SEO expert who's worth his or her weight have been telling you that
the best way to control your off site SEO is with relevancy.
Now before anyone calls this another Google Slap, you need to know why this is really a good thing for article marketing.
Article directories are set up so that each category, sub-category, and
sub-sub-category are considered by the search engines as separate
entities from the directory as a whole. This means that when you place
your article into an appropriate and relevant category to your
article's keywords, the back link you'll receive once its posted will
be considered legitimate and will count toward your link's popularity.
So as long as you're submitting your articles into the right
categories, this algorithm change will only help you build strong back
links and get your articles into the listings for relevant searches.
On the other hand, frivolous article placement, or generalized category
selection will turn your article submissions into a total waste of time.
Not only do you run the risk of not getting your articles approved for
posting by the directory owners, but even if they did post them, they
won't count and if anything will actually hurt both you and them.
As this new algorithm is applied, you'll begin seeing the article
directories scrambling to find ways to keep irrelevant content out of
their categories. And your only way in would be to follow suit and
submit relevant material. But again, if you're following any of the
tips from the top SEO experts pertaining to off site optimization, then
you'll want to comply willingly.
Here's something to think about . . .
When you submit an article, consider yourself part of a huge machine.
The search engines are, of course the engine driving the machine. The
destination this machine wants the engine to drive it to is a place
called "Absolute Relevancy."
Your content is the fuel for the engine that keeps it going. Supply the wrong fuel and it'll gum things up and seize the engine.
However, the engines keep getting redesigned to assure that improper
fuel doesn't clog them up so they can reach their destination point
safely. Thus each new algorithm is just another filter to push the bad
fuel out through the exhaust and away from the working parts.
It's that simple!
Provide good quality, highly relevant content and you'll be helping the
huge machine, and in turn, you'll be rewarded with legitimate back
links, your readers will be able to easily find you, and you'll be able
to maintain a lasting presence on the web.
Remember, good SEO isn't about finding the latest "black hat"
techniques to dupe the search engines. Rather, it's about legitimacy,
relevancy, working with and benefiting from what the search engines are
doing to provide the very best content available for any search query.
Follow suit, and you're an instant SEO Expert!
Article Submitter Pro
gives you full control over your article submissions so you never have
to worry if your articles are being submitted right, or if they end up
in the best possible category. Completely SEO and algorithm friendly
article marketing.
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