SEO Web Design: How to use SEO Book Information
SEO web design is essential for high search engine listings, and the
right choice of SEO book can be use to achieve that. There are many SEO
books on offer online, but most seem too much alike and appear to
provide the same information. The best type of SEO book is one that
provides graphic examples of how successful sites have become
successful through effective SEO web design.
Search engine optimization is a subject about which very few have a
true understanding. It starts with your website, and the way that you
arrange your pages into the site as a whole. To most people, SEO is the
use of keywords on your site, and I still read webpages and blog
postings that promote as many keywords in a web page as possible. If
it's not the more the merrier, then it's the 1% - 3% keyword density
fallacy. Follow that and your site will disappear off the listings!
There is too much written online about SEO that too many people take as
gospel. Let's dispel a few myths and bring some reality into the whole
subject of search engine optimization. Take a look at the term for
starters. Search Engine Optimization. What does it mean? Optimize your
website for search engines? Why? Surely you should optimize your
website to provide the best possible information to anybody who visits
it!
And that is what search engines such as Google are now insisting on. It
is no longer easy to get high search engine listings without good
relevant content. Now, 1% - 3% keyword density is keyword stuffing. In
a 700 word article, 7 - 21 keywords are excessive. Google and the other
major search engines look at text relevant to the keyword, rather than
repetitions of the keyword, as being good content. Too may repetitions
will be punished.
That being so, it also difficult to design web page for a high listing.
That is because there are so many web pages with good content: keep in
mind that it is individual web pages that are listed and not complete
websites. There must be other aspects of modern SEO that are relevant
to high listings, but what are they? Well may you ask. That is what
many SEO experts that offer their services at high prices online would
also like to know.
There are, in fact, certain aspects of your website design that are
totally relevant to your listing position, and they have nothing
whatsoever to do with the content on each of your pages. This where the
right book information can help you - if you buy the right book. This
type of information is so valuable that nobody is going to give it all
away free. Many sites provide a lot of free SEO information that could
help you to improve your search engine listing, but only if you are
also aware of the other factors that could destroy it.
I have read a lot about Google PageRank, and how you cannot get your
web pages listed without a good page rank. Nonsense. I have web pages
listed in the 10 on Google that have no Google page rank, at least
according to the Google PageRank indicator on the Google Toolbar. Page
rank is not necessary, but it helps. However, if you apply other, more
important, aspects of search engine optimization to your web pages then
PageRank become relatively unimportant.
On the other hand, if you do not apply these SEO techniques, PageRank
becomes paramount. It is common sense. Google does not put more
emphasis on one aspect of optimization than another, and while external
links are important, they are not critical, no matter what you read.
Google states that they give a great deal of emphasis to incoming links
from other relevant web pages, yet pages can be listed highly without
them against stiff opposition.
How is that? It is due to good onsite optimization, and a great deal of
thought put into the design of a total website, rather than web pages
individually, and the way that onsite links are designed. SEO design is
not a matter of believing what theory SEO book information tells you,
but of personal experience, unless you are reading the right SEO book.
So get rid of preconceptions and don't believe all that you read. It is
easy to get listed on Google in less than 2 days if you know how to do
it, and also to get listed in the top 10 in two weeks if you go about
it the right way.
So stop bleating and get your head down. Study the subject and don't
complain if you fail. Others don't so find out what they do.
About the Author
Peter doesn't fail, and his websites are listed on Google within 2 days of him finishing them. Find out how on Improved Search Engine Rank
where he shows you screenshots of his HTML showing you his website
design techniques, and step by step instructions on how to do it
yourself. He has several pages in the top 5 on all major search
engines.
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