The Freelance Web Designer... A Dieing Breed
When I first saw the internet I was astonished at its potential.
Having a newsprint publishing background, I was able to quickly
understand that it was only a matter of time when having a website
would not be a choice decision, but a mandatory one if a business was
going to compete in their marketplace, whether it be local, statewide,
national, or worldwide.
At that time I was the Marketing Director for a successful 7 figure
plus a year remodeling construction firm. We handled all of our
marketing in house, producing all of our promotional materials that was
anchored by our own Home Improvement Monthly Newspaper which was
delivered to the driveways of 10,000 single-family homes each month.
After recognizing the potential of the internet I was able to see the
necessity of our firm expanding to the internet. Keeping with our
established policy of in house marketing production, we elected to
produce our own website. Believing in doing so, it would provide us
with the same flexibility of our newspaper. The problem, however, was
none of us knew anything, whatsoever, about producing and maintaining
website. How bad could the learning curve be anyways?
To cut a long story short, I, after a considerable learning curve, was
able to accomplish my goal of becoming a webmaster learning 5 different
programming languages. In fact I enjoyed it so much I became a
freelance web designer and have design a considerable number of sites
requiring a varying degree of skill levels from the simple five page
site to complicated community portals.
The sad truth, however, is that with each passing day, the need for the
freelance web designer is diminishing as technology advances. Recently
I read a blog post somewhere which was specifically challenging the
need for a designer at all.
The author, a successful consultant in his field, stated that after
several years of frustration with finding and maintaining a designer he
could depend on, he researched the possibility of managing his own site
making use of one of the many open source content management system
(CMS) that are out there. The entire article was concerning the fact
that not only was he able to locate a CMS which met all his needs and
more, but how with a minimum learning curve he was able to produce a
quality site for more flexible and interactive that what he had receive
from the designer.
Having made use of several of the open source scripts out there in my
development, I had little to do but to agree with the author. In fact,
in my own design business I have gone almost exclusively to using open
source programs for my clients.
For the same money charged, I am able to provide my clients with a far
more effective and interactive site. In fact, being CSS based and
template driven, the majority of my income now a days is derived from
training office personal to administer the site in house, which is how
I got started in the business in the first place.
Additionally, as the ability to store more and more information on the
head of a pin increases, web hosting companies are being forced to
develop and offer more and more point and click web development tools
designed specifically for assisting the business to be able to produce
and publish their site in house to attract and maintain business.
The writing is on the wall. While there will always be a need for
Freelance Designers because there will always be those businesses who
have no interests in managing their site in house, with the ease of all
of the point and click development out there, with more and more coming
out everyday, the market is shrinking daily.
My philosophy is simple... if you can't beat them, join them. While I
don't expect my business to fall of the face of the earth tomorrow, I
do recognize the need to shift emphasis from primarily designing sites
to primarily counseling and training businesses to maintain and
administer their own site in house.
To learn more about managing your business' website in house, or producing a quality home-based internet business visit http://quality-web-design.com .
About the Author
Peter Bolduc is a Freelance Web Designer presently serving as the
Webmaster and Marketing Manager for Second 8th Week Ministries, Inc.
and maintains a local Web Design Business in Ruidoso, NM
http://quality-web-design.com
http://ruidosowebservices.com
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