The following techniques may be employed to increase your Web site traffic:

1) Create a What's New or New Products page.

Site visitors like to see what is new, trendy, or just released. Make it easy for them.

2) Establish a promotion program.

The sky is the limit for promotions. You can offer free products, trial samples, or discount coupons. Everyone loves a bargain, so give it to them!

3) Establish a contest.

It costs nothing to create, is simple to manage, and draws visitors back.

i) Add content-relevant professional articles, news events, press releases, or other topics of interest on a daily basis to draw back visitors to your site.

ii) Establish a viral marketing campaign or embed viral marketing techniques into your current advertising programs or e-zines. Viral marketing is when you incorporate such things as a "forward to a friend" link within the advertisement. In theory, if many people forward to many more friends, it will spread like a virus (hence the name viral) and eventually go to many potential customers.

iii) Use signature files with all e-mail accounts. Signature files are basically business cards through e-mail, so why not send your business card to all your e-mail recipients? Signature files are sent with every e-mail you send out and can contain all contact information, including your business name and Web site URL. Signature files can be created in Microsoft Outlook or Outlook Express.

iv) Start an affiliate program and market it! Include your affiliate information in e-mails, newsletters, e-zines, and on Web sites to promote your program. A successful affiliate program will generate a significant increase in Web site traffic.

v) Include your Web site URL on everything (business cards, letterhead, promotional items, e-mails, etc.).

vi) Add a free search feature to your Web site. This is a great tool, which site visitors will love! There are dozens of free search services you can incorporate into your Web site. Just do a search on "free Web site search," and you will have plenty from which to choose.

vii) Register multiple domain names with search engines and "point" them to your main Web site. Owning similar or content-related domain names is a good investment to protect yourself from competitors stealing similar-sounding domain names and will help you with search engine rankings.

Of course, the best way to improve your website is hiring a professional web developer, so it is highly recommended to consider this option in order to save time and money.

To find out more go to http://www.synaxissolutions.co.uk

Owner and lead developer at http:www.synaxissolutions.co.uk