What is the 'Google factor' your site might be missing? Is it just about key words? How reliable are these claims of boosting your web ranking in a few hours/days? " You might find this worth reading if you share these concerns.....

Search engines rank websites by matching the relevance of the key word with the available web content/sites. Nobody can claim to have completely mastered the art of search engine optimisation though there are proven ways of generating more traffic towards your website or getting better page rankings. Apart from key words there are various other factors which would optimise your Web Presence which include Anchor Text, Meta Tag Manipulation, Latent Semantic Indexing (LSI), Link Building, and Website Navigation. An experienced SEO expert will take care of all these areas and will be able to take care of numerous other tiny but important details like page title, header tags, naming the graphics in accordance to the keywords etc.

Optimising a website involves taking care of the parameters which search engines are known to follow. And some optimising practices are recognised as spam by the search engine. SEO malpractices may sadly lead to banning of your website by the search engine. Search Engines are quick to discover practices like the use of text invisible to the viewer (by making the text colour similar to the background) for the sole purpose of optimisation. Alt image spamming, Meta tag stuffing and title tag stuffing should be avoided as these too may lead to blocking of your website by Google. Incorporate original content in your website to get better and long lasting results. In the long run nothing gets better business than a theme based, content rich site with intelligent navigation. Also, one can not overlook the fact that overemphasis on just fetching more traffic may be a myopic approach to adopt, the goal is to generate more sales using the website i.e. the conversion rate of the number of clicks to sales should be high. This is possible only if the content is written for the customer and not solely for Search Engine Optimisation! Creativity and real-time relevance of the content should not be compromised beyond an extent for technical issues.

At ePurple Media, there is an everlasting endeavour to consistently bring your web site on top page rankings and this is possible only by adopting a holistic approach towards website design and development. A trick may result in a short term bounce, but we endeavour for larger goals than one time boost in ranking for consistent optimised results. Fresh original content, genuine workmanship, image building and retaining the customer's trust by quality service which the site claims are factors we believe in at ePurple Media.

We offer a variety of Online Marketing Services, that will help your websites rank at an enviable position. Hire our services ie SEO Service London, Search Engine Marketing Services etc