Sure there are pages and pages of articles telling you how this color or that music on you web page will encourage people to buy but here is the truth: The most important tool is the words that you use. Most people shop with emotions. Figure out a way to get them "emotional" and you have a sale!

Here are some techniques that I have used in the past to get my sales moving:

* Use reverse psychology on your banner ads. You could tell people not to click on your banner ad. For example "Don't Click unless you want to make money!"

* Make your banner ad words as attractive as possible. Use words like ultimate, powerful, sizzling, hot, etc. Remember emotions will cause them to buy and very descriptive words do the trick.

* Offer a discount offer on your banner ad. People are always looking for good deals. You could offer a percentage discount, dollar discount, buy one get one free discount, etc.

* Use a testimonial on your banner ad. This'll give people proof they aren't wasting their time clicking on your banner ad. The testimonial should include enough information so that they understand the offer.

* Use a strong guarantee on your banner ad. You could include the guarantee as a headline for your offer. It could read double or triple your money back guarantee, lifetime your money back guarantee, etc.

* Tell people to click on your banner ad. Newer internet users may not even know they can click on banners. Just having the phrase "click here" on your banner will increase your click-throughs.

* Tell people the major benefit of your product, web site or service on your banner ad. It could be benefits like make money, lose weight, increase energy, save money, save time, etc.

* You could advertise a free offer on your banner ad. People love free stuff. The freebie should relate to your target audience. If the freebie is attractive to them, they will click. For example, if you were selling diet product, offering a free water bottle or food journal will get them to click.

When talking about the actual language of the banner ads, it is important to not only know what words are effective but WHY people are motivated to click once they see certain words.

* Fast: People want fast results, fast delivery, fast ordering, etc. We want everything NOW. Your customers do too.

* Guaranteed: People want to be assured they are not risking their hard earned money buying your product.

* Limited: People want to own or receive things that are exclusive or rare because they are considered to be more valuable. A "limited time offer" encourages people to act now.

* Easy/Simple: People want easy ordering, easy instructions, easy to use, easy payments, etc.

* Testimonial: People want to see believable proof before they buy your product. It should be reputable and also an emotion-evoking statement.

* Discount/Sale: People want to find bargains. They could be rebates, one-time sales, percentage offers, two-for-one, etc.

* Free: People want free incentives before they do business with you. The key here is incentive, as in incentive to buy more than one item. Three or more items = free shipping or $200 purchase is 10% off or whatever. People will always buy more in order to save money.

* You/Your: People want to know that you are talking them. This'll make them feel important and attract them to read the whole ad.

* Important: People do not want to miss important information that could affect their life. People will stop and take notice.

* New: People want new products or services that will improve their life like new information, tastes, technology, results, etc.

Well that's certainly not everything, but it's a start. And I guarantee (see I used it myself) that it will help your business.

Jeff Bunnell is a part-time marketer and full-time Dad. He has worked as a Realtor, Concert Promoter, Computer Tech, Salesman, Manager, etc. Now he is using his experience to help others become a "Rich Dad" or "Rich Mom" by making additional income on the internet.

For more information go to http://www.easybigmoneymaker.com.