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Calgary Software Application and Web Development Articles
Easy Search Engine Optimisation

There millions of websites offerring website design tools on the internet today, finding the right website that offers what you are looking for is next to impossible when you have to root through pages of text and advertising only to find that when you do eventually find it the tool was last updated in 2003.

Those websites are thankfully in the minority, there are actually a handful though that offer a myriad of tools without registration.

Net savvy web designers and programmers usually put together a set of tools for a number of reasons, they are either trying to convert you into a subscriber of their newsletter in which they will give little bits of info away but at the same time offer you the latest products from their affiliates in the hope of earning the odd couple of quid.

This is fine because we know that what they are offering has to be viable enough in the first place for you to sign up to their newsletter and they can on the whole be trusted to deliver with their tool.

The thing that gets my goat is when you are searching high and low through SERP`s (Search Engine Result Pages) and you come across what seems to be the ideal tool only to find it has been written by some sales team, you know exactly what I mean.

You arrive at the website and it all looks well and good then you glance briefly to the right and clock how far down the page you are going to have to read by the ever decreasing size of the scrollbar.

If you have come across these pages before then you know what I mean, so you cut to the chase and scroll down to the bottom to find, yes you guessed it a sign up form or a buy now button of some description.

One of the hardest things when it comes to SEO (Search Engine Optimisation) is remembering all the little tweaks to the page you have to make to stand half a chance of even being noticed within the SERP`s the next is offering something viable enough to offer your visitor in order for them to return.

A checklist of sorts would be the answer to optimisation but that does not cater for the alterations in search engine algorithms so you need a website that can offer "on the fly" tools where all you have to do is analyze the results.

With all that said who would I recommend for useful online tools?

I will start this list with SEOmoz and their search engine optimisation category within their blog (I know they will love the deep link!).

Apart from the other great tools SEOmoz offers their blog is well read and offers great advice from a perspective that newbies and experts can understand, no sign up required just read and learn.

About the Author

Dean Cruddace is the founder of a Custom Website Design business based in Sunderland in the North East of England offering affordable custom website design solutions to small businesses and charities.

 
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