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Calgary Software Application and Web Development Articles |
Will Your Web Site Soon Be As Quaint As A Horse And Buggy?
Have you noticed it yet? Like the rising tide, it's coming in almost
unnoticed. Then suddenly, you'll be washed away -- unless you take
decisive action, now!
Web site video has flooded in almost imperceptibly, like the rising
tide. And, like that unstoppable tide, it's gathering for a massive
push. So you need to move fast to avoid being caught out, because it
won't be many months before your carefully crafted text and pictures
web site looks like it should be in a museum.
So what's caused this sudden change?
This: a short while ago Adobe (famous for the now universally accepted
standard PDF Adobe Acrobat format) quietly bought up Macromedia,
creators of a particularly good video compression software, called
Flash. Since then, they have been quietly making the Flash video player
available free of charge to anyone who wants it. And, just as they did
with their Adobe PDF Reader, they produced versions that work with both
Macs as well as the ubiquitous PCs. The result is about 98% of internet
users can finally view videos in a standard format. So, what Adobe once
did for e-book reading, they've now done for video watching.
The second element of this video explosion was the release, last fall,
of some amazing video conversion software, which compresses the video
file by ten times, without appreciable loss of quality. At a stroke,
this allowed web site video to play instantly, it's possible to have
video running on a web site immediately the page appears. As the
average internet surfer only waits seven seconds for a page to load,
this is vital.
These two elements combined were sufficient to create a nuclear style
chain reaction, even without the third element also occurring in the
late fall.
Nielson-Netratings reported that, as of November 2006, high speed
broadband was now installed in 78% of all USA homes. Other developed
countries, such as Canada and the UK are not far behind. Therefore the
largest part of the on-line audience is able and starting to expect to
watch video on-line. Most people have grown up watching TV, rather than
reading books. So watching video comes more natural to most than
reading.
It's also a fact that most web surfers only stay on a web page for
thirty seconds. In that time video can pack a far bigger punch than the
greatest headline in the world. There's great wisdom in that saying: "A
picture is worth a thousand words".
Bearing all that in mind, you can now see that a web site without video
will shortly seem as ancient as a silent movie -- and there won't even
be someone playing a piano!
Just like the tide waits for no man, nor does the rapid march of on-line technology.
As with all change, those shrewd enough to both acknowledge and
welcome, will enjoy, more free traffic, increased opt-ins, more sales,
new products and bigger profits, as the rising tide of web site video
brings about the most cataclysmic on-line change since the invention of
e-mail.
Now you've read what video can do for you, see how it can electrify your website by watching this FREE video: www.internetmarketingmagician.com/Simple_Streaming_Video.html
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