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Calgary Software Application and Web Development Articles |
Secret Marketing Strategies (using The Srds)
Few people use this incredible service. By the way, SRDS stands for
standard rates and data services. You want the direct marketing
resource. They do have an online version, but I do not recommend it. I
recommend going to the library, finding a library that has the SRDS,
the physical direct marketing resource.
Picture the biggest book; you have ever seen them multiply that by
three. These are huge items. If you are familiar with the Yellow Pages,
the super oversized ones pitcher that multiply by two. There is a
wealth of information in these books.
What these books consist of his is a list of lists. They represent
every single direct marketing company in the world that's doing any
kind of business. On a single page, there are thousands of pages in the
volumes, there is up to 50 companies that are selling different lists,
products and services per page.
All businesses are putting their list in the book because they want to
rent their list to get extra income. They can rent their list for a
certain price per name for a one time use on average.
Instead of renting a list from them. You may be able to show them how
they can make more of a profit by doing a joint venture with you. Now
you had access to a stream of prospects and customers. This information
can create huge profits for both you and a list seller. That's the
value of what's in this data in an SRDS, about matching a buyer and a
seller together.
Every quarter, they come out with the updated version of the RSDS. I do
not like to use the online version because I cannot flip to through it
page by page. You need to know what you're searching for. You must use
keywords in the online version. I feel it is better, where you can sit
down and look through it. I challenge you to look through one of these
books for several hours and see what you really come up with. You will
find some really great ideas.
There is so much valuable data here. You can tell where people are
buying, what they're buying, and what they're doing for business. You
will know what every item sold for what each individual paid for each
item. It is also a good idea to check the number of names on each
individual list to see what the demand for that service or product is.
Are you starting to see the value in these books?
This is just a sample of some of the strategies being used. We hope
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